Shelved PSA Campaign

Shelved is Joyful Heart’s national PSA campaign to raise awareness about the untested rape kit backlog and engage the public in helping us solve this problem. Through this campaign we are seeking to activate grassroots support for our work in state capitols around the country to change the way rape kits are handled, expand survivors’ rights, and to ensure every single kit is tested. Every single kit, in every state. 

Shelved was developed by Invisible Man, an agency founded by Rachel Howald and directed by famed filmmaker and cinematographer Ellen Kuras, who is best known for her work on the film Eternal Sunshine of the Spotless Mind. It was created in partnership with Viacom Velocity. The spots are being distributed pro bono by Boom Broadcasting, and they will air on Viacom’s networks and the Investigation Discovery channel. 

Trigger warning: This video explicitly mentions rape and may be difficult for some viewers to watch.


Joyful Heart Foundation

Founder & President - Mariska Hargitay
Managing Director - Sarah Haacke Byrd 
Vice President, External Affairs - Lisa Winjum

Invisible Man 

Founder - Rachel Howald 
Executive Producer - Lisa Goore
Art Director - Rachel Howald
Copywriter - Rachel Howald

Viacom Velocity

Executive Producer - Niels Schuurmans
Producer - Tony Calandra

Production Company - The Corner Shop

Director - Ellen Kuras
Production Company Executive Producer - Anna Hashmi
Production Company Producer - Jessica Miller  

Editorial Company - Rock Paper Scissors NY

Executive Producer - Eve Kornblum
Producer - Lisa Barnable
Editor - Chris Mitchell
Assistant Editor - Tania Mesta 
VFX/Flame - Eddie Reina
Colorist - Sofie Borup
Producer - Alexandra Lubano
Music Consultant - Paul Greco
Music - “The Light” by The Album Leaf

Sound Mixing - Tom Jucarone @ Sound Lounge

keep up with backlog news

END THE BACKLOG is a JOYFUL HEART FOUNDATION initiative and a proud supporter of