Shelved

Shelved is the Joyful Heart Foundation’s national PSA campaign to raise awareness about the untested rape kit backlog and engage the public in helping us solve this problem. Through this campaign, we are seeking to activate grassroots support for our work in state capitols around the country to change the way rape kits are handled, expand survivors’ rights, and to ensure every single kit is tested. Every single kit, in every state. 

Shelved was developed by Invisible Man, an agency founded by Rachel Howald, and directed by famed filmmaker and cinematographer Ellen Kuras, who is best known for her work on the film Eternal Sunshine of the Spotless Mind. It was created in partnership with Viacom Velocity. The spots are being distributed pro bono by Boom Broadcasting, and they will air on Viacom’s networks and the Investigation Discovery channel.